A great culture has always given SMEs a big competitive advantage. In a frothy labour market, it also helps to keep external recruiters at bay. Managing Culture However, very few SMEs manage their culture properly and, inevitably, it becomes
diluted as the business grows. As a consequence, both key talent and customers reach
the “it’s not like it used to be” moment and quietly look elsewhere.
It doesn’t have to be like this. Like any other important asset, culture can be protected
and managed by carefully incorporating the Four Factors.
The Four Factors Having a strong Common Purpose provides the backbone for business culture.
Recruiting the Right People is also an essential ingredient. Applying the right
processes and technology enables you to carefully measure, manage and protect it. | 
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